EXPERIENCE

Fallon

Strategist, Present

Planner on International Delight, Silk, SToK, sometimes Arby’s

• Briefed 2017 and 2018 campaigns for International Delight’s core and seasonal creamers along with the launch of multiple new flavors.
• Briefed 2018 non-traditional campaign for SToK
• Briefed 2017 digital campaigns for International Delight and SToK
• Planned website updates for Arby’s and International Delight

Analyst on Arby’s, H&R Block, and Talenti

• Create measurement plans based on brands' digital goals
• Provide digital creative recommendations based on monthly data reports

New Business Planner

• I like pitches

Zeus Jones

Strategy Intern, Summer 2015

Strategist on multiple accounts

• Found use-case scenarios that led to digital content creation for a large adhesive brand
• Added internal value to a newly formed licensing and partnership group inside a large food umbrella company
• Created brand strategy to rebrand a large consumer safety brand
• Almost banned the company's access to Google

EDUCATION

VCU Brandcenter: M.S. Business, Concentration: Strategy, 2016

University of Virginia McIntire School of Commerce: M.S. Commerce, Concentration: Financial Services, 2013

• Peer Contribution Award: Voted 'Most Helpful' by my peers. 

University of Virginia: B.A. Economics, Concentration: Finance, 2012

SKILLS